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Nina L. Diaz

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Not to be confused with Nina Diaz.
Nina L. Díaz
Occupation(s)President of Programming and Development for VH1, MTV, and Logo Group
Known forCreation and development of unscripted television shows
Notable workLove and Hip Hop, My Super Sweet 16, MTV Cribs, The Osbournes, Martha and Snoop's Potluck Dinner Party, Stevie J & Joseline, Black Ink Crew, the U.S. version of Ex on the Beach, Teen Mom: Young and Pregnant, Hip Hop Squares, a reboot of TRL, The Challenge: Champs vs. Pros, Jersey Shore Family Vacation, Floribama Shore, Siesta Key, Mob Wives, Real Housewives of New Jersey, and a reboot of America's Next Top Model

Nina L. Díaz is an executive at Viacom. She currently serves as the President of Programming and Development for VH1, MTV, and Logo Group.

In her executive positions, Díaz has primarily worked on unscripted programming, and has created or developed many record-setting reality television shows. Some of her shows include Love and Hip Hop, My Super Sweet 16, MTV Cribs, Teen Mom: Young and Pregnant, Hip Hop Squares, and Jersey Shore Family Vacation.[1] As an independent executive, she helped develop Mob Wives for VH1 and Real Housewives of New Jersey for Bravo.[2]

Early life and education

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Diaz grew up in the Washington Heights and Harlem neighborhoods of Manhattan.[3] Her father is journalist David Diaz. She is of Puerto Rican descent.[4] She attended college at Fordham University.[3]

Career

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Diaz began working in television at New Jersey PBS affiliate WNET as an assistant to producer Steven Weinstock. In 1995, she began working for Viacom on a documentary about people with HIV, and in 1997 joined MTV as a freelancer.[5][6] She later became a full staff member, working as a producer for MTV News and on the network's documentaries. While in this role, she pitched MTV Cribs to network executives as a way to refresh the traditional sit-down interview format. The show premiered in September 2000.[6] Diaz has been credited with the development of The Osbournes and My Super Sweet 16.[7][8]

In 2007, Diaz left MTV to work as an independent producer where she developed several shows for different networks, including VH1's Mob Wives and Bravo's The Real Housewives of New Jersey.[3][7][4] She returned to Viacom (now Paramount Global) in 2014 as Senior Vice President of East Coast Production and Development at VH1.[4] In 2016, she was promoted to Executive Vice President for Unscripted Programming on VH1 and MTV[9] and two years later was elevated President of Programming and Development for MTV, VH1, and the Logo Group. During this time, she developed a variety of shows popular in the 18-34 age demographic, including Martha and Snoop's Potluck Dinner Party, Love & Hip Hop, Floribama Shore, Siesta Key, Black Ink Crew, Hip Hop Squares, Jersey Shore: Family Vacation, Ex on the Beach, The Amber Rose Show, and a reboot of America's Next Top Model.[10][7][4] She was also responsible for renewing Total Request Live, Teen Mom: Young and Pregnant, and The Challenge: Champs vs. Pros.[7]

In 2020, Diaz became President of Content and Chief Creative Officer of MTV Entertainment Studios. In that role, she oversaw both scripted and unscripted programming at MTV, Comedy Central, TV Land, Paramount Network, Smithsonian Channel, VH1, Pop, Logo TV, and CMT.[11] She led development of unscripted shows and adult animation for Paramount+ in 2021 as its chief creative officer for those divisions while retaining her role with MTV Entertainment.[12] In February 2023, Diaz became President of Content and Chief Creative Officer at Showtime/MTV Entertainment Studios following the merger of the two entities.[13]

References

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  1. ^ Andreeva, Nellie (2018-04-26). "Nina L. Diaz Promoted To President, Programming & Development For MTV, VH1 & Logo Group". Deadline. Retrieved 2018-07-22.
  2. ^ "Nina L. Diaz: Executive Profile & Biography - Bloomberg". Bloomberg. Retrieved 2018-07-24.
  3. ^ a b c Littleton, Cynthia (November 11, 2020). "Can These Execs Save ViacomCBS' Storied Cable Brands?". Variety. Retrieved May 25, 2022.
  4. ^ a b c d De Los Santos, Melissa (June 30, 2016). "VH1 Has A New Reality Boss, And She's Latina". Vibe. Retrieved May 5, 2022.
  5. ^ Littleton, Cynthia (November 11, 2020). "Can These Execs Save ViacomCBS' Storied Cable Brands?". Variety. Retrieved May 25, 2022.
  6. ^ a b Goldstein, Jessica M. (July 24, 2020). "In 2000, 'Cribs' became a phenomenon. 20 years later, we're all living in an accidental reboot". The Washington Post. Retrieved May 25, 2022.
  7. ^ a b c d Andreeva, Nellie (April 26, 2018). "Nina L. Diaz Promoted To President, Programming & Development For MTV, VH1 & Logo Group". Deadline Hollywood. Retrieved May 5, 2022.
  8. ^ Otterson, Joe (April 26, 2018). "Nina L. Diaz Promoted to President of Programming & Development for MTV, VH1, Logo". Variety. Retrieved May 5, 2022.
  9. ^ Goldberg, Lesley (November 29, 2016). "Nina L. Diaz Promoted to Head Unscripted at MTV, VH1". The Hollywood Reporter. Retrieved May 25, 2022.
  10. ^ Baysinger, Tim (April 26, 2018). "Viacom Promotes Nina Diaz to Programming President at MTV, VH1 and Logo". TheWrap. Retrieved May 5, 2022.
  11. ^ Andreeva, Nellie (January 21, 2020). "Nina L. Diaz & Tanya Giles Elevated In More Executive Promotions & Exits At ViacomCBS' Entertainment & Youth Group". Deadline Hollywood. Retrieved May 25, 2022.
  12. ^ Otterson, Joe (August 12, 2021). "MTV Entertainment Elevates Nina L. Diaz to Head Unscripted, Adult Animation for Paramount Plus; Meghan Hooper White and Justin Rosenblatt to Exit (EXCLUSIVE)". Variety. Retrieved May 25, 2022.
  13. ^ Goldberg, Lesley (February 13, 2023). "MTV Studios Team Given Showtime Oversight". The Hollywood Reporter. Retrieved June 11, 2024.
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